Amazon Brand Colours — Official HEX, Pantone & CMYK Codes

Complete colour palette for Amazon with accurate codes for digital and print reproduction

#232F3E
#FF9900

About Amazon Brand Identity

Official Amazon brand colour palette with verified HEX, Pantone and CMYK values.

Industry: Technology  •  Region: Global

Amazon Colour Palette

Amazon Black
Amazon Black
HEX #232F3E
RGB 35, 47, 62
Pantone
CMYK 25,10,0,80
Amazon Orange
Amazon Orange
HEX #FF9900
RGB 255, 153, 0
Pantone Pantone 1375 C
CMYK 0,40,100,0

CSS Variables

Copy these CSS custom properties to use Amazon brand colours in your web projects:

:root {
  --amazon-black: #232F3E;
  --amazon-orange: #FF9900;
}

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Frequently Asked Questions

What are the official Amazon brand colours?▼
The official Amazon brand palette includes 2 colours. The primary colour codes are listed above with HEX, Pantone and CMYK values for accurate reproduction in both digital and print media.
What Pantone colour does Amazon use?▼
The Pantone codes for all Amazon brand colours are listed in the colour cards above. These are the closest Pantone Matching System equivalents and are ideal for specifying brand colours in professional printing.
Can I use Amazon brand colours in my design?▼
Brand colours are part of a company's visual identity and may be protected by trademark. You can use these colour codes for reference, educational or editorial purposes. For commercial use in a way that implies association with Amazon, you should obtain proper permission.
What is the HEX code for Amazon?▼
The HEX codes for all Amazon brand colours are shown above with one-click copy buttons. The primary brand colour is #232F3E.