BMW Brand Colours — Official HEX, Pantone & CMYK Codes

Complete colour palette for BMW with accurate codes for digital and print reproduction

#0066B1
#FFFFFF

About BMW Brand Identity

Official BMW brand colour palette with verified HEX, Pantone and CMYK values.

Industry: Automotive  •  Region: Global

BMW Colour Palette

BMW Blue
BMW Blue
HEX #0066B1
RGB 0, 102, 177
Pantone Pantone 2935 C
CMYK 95,50,0,5
BMW White
BMW White
HEX #FFFFFF
RGB 255, 255, 255
Pantone
CMYK 0,0,0,0

CSS Variables

Copy these CSS custom properties to use BMW brand colours in your web projects:

:root {
  --bmw-blue: #0066B1;
  --bmw-white: #FFFFFF;
}

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Frequently Asked Questions

What are the official BMW brand colours?▼
The official BMW brand palette includes 2 colours. The primary colour codes are listed above with HEX, Pantone and CMYK values for accurate reproduction in both digital and print media.
What Pantone colour does BMW use?▼
The Pantone codes for all BMW brand colours are listed in the colour cards above. These are the closest Pantone Matching System equivalents and are ideal for specifying brand colours in professional printing.
Can I use BMW brand colours in my design?▼
Brand colours are part of a company's visual identity and may be protected by trademark. You can use these colour codes for reference, educational or editorial purposes. For commercial use in a way that implies association with BMW, you should obtain proper permission.
What is the HEX code for BMW?▼
The HEX codes for all BMW brand colours are shown above with one-click copy buttons. The primary brand colour is #0066B1.