Instagram Brand Colours — Official HEX, Pantone & CMYK Codes

Complete colour palette for Instagram with accurate codes for digital and print reproduction

#E1306C
#F77737
#833AB4

About Instagram Brand Identity

Official Instagram brand colour palette with verified HEX, Pantone and CMYK values.

Industry: Technology  •  Region: Global

Instagram Colour Palette

Instagram Gradient Pink
Instagram Gradient Pink
HEX #E1306C
RGB 225, 48, 108
Pantone Pantone 213 C
CMYK 0,85,30,0
Instagram Orange
Instagram Orange
HEX #F77737
RGB 247, 119, 55
Pantone Pantone 151 C
CMYK 0,55,80,0
Instagram Purple
Instagram Purple
HEX #833AB4
RGB 131, 58, 180
Pantone Pantone 2607 C
CMYK 55,80,0,0

CSS Variables

Copy these CSS custom properties to use Instagram brand colours in your web projects:

:root {
  --instagram-gradient-pink: #E1306C;
  --instagram-orange: #F77737;
  --instagram-purple: #833AB4;
}

Related Technology Brand Colours

Airbnb

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Amazon

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Apple

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Dropbox

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Facebook

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Google

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Frequently Asked Questions

What are the official Instagram brand colours?▼
The official Instagram brand palette includes 3 colours. The primary colour codes are listed above with HEX, Pantone and CMYK values for accurate reproduction in both digital and print media.
What Pantone colour does Instagram use?▼
The Pantone codes for all Instagram brand colours are listed in the colour cards above. These are the closest Pantone Matching System equivalents and are ideal for specifying brand colours in professional printing.
Can I use Instagram brand colours in my design?▼
Brand colours are part of a company's visual identity and may be protected by trademark. You can use these colour codes for reference, educational or editorial purposes. For commercial use in a way that implies association with Instagram, you should obtain proper permission.
What is the HEX code for Instagram?▼
The HEX codes for all Instagram brand colours are shown above with one-click copy buttons. The primary brand colour is #E1306C.